You need to create an account to use Snapchat. According to DataReportal, more than 380 million of those users are between the ages of 18 and 34, which makes the platform an ideal place for brands that primarily target Gen Z and Millennial users. Today, Snapchat boasts more than 750 million active monthly users. Snapchat also offers interactive features like Snap Maps, which allow you to view the locations of your friends Stories, which live on your profile for 24 hours Bitmoji avatars and a Discovery tab for finding new content. Launched in 2011, Snapchat is a social media app that allows users to send short, temporary photos, videos and chats that disappear after a short amount of time - typically mere seconds. This guide will give you all the tools and information you need to do so successfully. If your target audience uses Snapchat, develop a strategy around the platform that promotes your brand. Despite this conventional wisdom, Snapchat offers brands a unique opportunity to connect directly with their audience in a number of fun and personable ways. Snapchat is often thought of as a user-to-user social media platform, and many businesses neglect to consider it as part of their social media marketing strategy. This article is for small business owners who want to learn how to use Snapchat for business.
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